Share0EmailPrint.....It's just a little, clickable icon. But Facebook's
"Like" button, with its omnipresent "thumbs up" symbol, has
made the company billions of dollars. The story of the button's creation can be
traced to a core group of Facebook veterans.
Facebook Director of Engineering Andrew Bosworth posted his version of the
button's history on Quora.com in 2010. Bosworth writes that he and a small
group of co-workers worked on the project, codenamed “Props.” They debated
other ideas including plus/minus signs and star ratings. According to
Bosworth’s post, the Like button was originally going to be called the
"Awesome" button. Apparently, founder Mark Zuckerberg put the kibosh
on that idea.
Whatever the timing, the success of the button can't be overstated. Rapper
Eminem is the most "liked" person on Facebook. As of press time, the
Detroit native had more than 52.5 million "likes." Others in his
rarefied air include Lady Gaga (47.5 million), Rihanna (50.8 million), and Katy
Perry (39 million).
The button itself is clicked millions of times every hour. Facebook doesn't
publicly release stats on just how popular the button is, but back in 2010
(which, we admit, is an eon in Web years), 7.6 million pages were
"liked" every 20 minutes, according to independent blog Business and
Facebook.
According
to Facebook's recent S1 IPO filing with the Securities and Exchange Commission,
the site's users "generated an average of 2.7 billion Likes and Comments
per day during the three months ended December 31, 2011." Break those
numbers down, and it comes out to 112,500,000 Likes and Comments ever hour or
about 1,875,000 every minute or, to break it down even
further, around 31,250 Likes and Comments every second.
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